Informix delivers Media360 Enterprise Content Management System; Broadcasting, media and publishing companies benefit from complete, web-based solution.

M2 PRESSWIRE-22 June 2000-INFORMIX: Informix delivers Media360 Enterprise Content Management System; Broadcasting, media and publishing companies benefit from complete, web-based solution (C)1994-2000 M2 COMMUNICATIONS LTD

RDATE:20062000

MENLO PARK, Calif. -- Informix Corporation (NASDAQ: IFMX), the technology leader in software infrastructure for the i.Economy, today announced the release and broad availability of Media360, a complete content management solution designed to help businesses manage all types of digital assets throughout the enterprise.

Availability of Media360 follows implementations with CNN, Weta and Telecinco, custom solutions for BBC, RAI, and Time Inc, and a successful beta program. Media360 addresses the growing need among Internet-driven organizations to digitize and manage video, audio, text and other valuable content. The enterprise-level technology efficiently manages any kind of content, anywhere and at anytime.

"Many types of corporations have massive multimedia collections that require a sophisticated management system," said Philip Russom, director, Data Warehousing and Business Intelligence for the Hurwitz Group. "To avoid the wasted time and money to find or recreate previously attained multimedia assets, organizations should select a solution that supports events within time-based multimedia objects and life-cycle functions. With database and life-cycle functions designed specifically for multimedia information, Informix Media360 can provide organizations significant cost savings as well as revenue opportunities."

"Informix has been working with the largest broadcast and publishing companies in the world to develop a solution that manages the workflow and life cycle of an organization's entire media content," said Carolyn Layne, vice president and general manager, Informix Media and Web Publishing Group. "Our expertise in delivering content management applications and integration services to customers is being recognized by a growing number of leading companies in many industries."

Media360 Receives Widespread Industry Support

To build the most complete and tightly integrated media asset management solution available today, Informix has partnered with system integrators, key technology partners and independent software vendors such as SUN (Media Central video server), EMC (Celerra Video Server), Integrated Software (desktop publishing integration), Microsoft (Windows Media Player), Sony (PetaSite storage), StorageTek (storage), Virage (video and audio cataloging) and Usoft (rights and royalty management). Unlike other solutions, Media360 is tightly integrated with an object-relational database, leading content creation tools, Web publishing, e-commerce and analytical solutions. Informix shares content with solutions from many key media technology partners, including Avid, Compaq, EMC, Associated Press/ENPS, MATE, MCI WorldCom, Omnibus, Optibase, Pro-Bel, SGI, Sintec, Sony, StorageTek, Sun Microsystems, Telemedia, Verity, Virage and Wam!Net.

Growing Need Across Industries

According to market analysts GISTICS' Media Asset Management Report 1999, the market reached $654 million in 1998 and will to grow to $3.2 billion by the year 2002. Informix's Media360 addresses the business problems encountered by every organization that needs to create, store and distribute content. These organizations include traditional and new media companies, broadcasters, film production, radio, retail, publishing, finance, education, government and brand management organizations.

Media360 enables the re-use of existing content and media assets by creating a central, corporate repository that is accessible throughout an organization via the Web. It also capitalizes on the Web to create new revenue opportunities such as publishing, distributing, selling or licensing content in new markets.

About Informix

Informix Software is the technology leader in software infrastructure solutions for the Internet-providing a fast, simple and complete way to bring businesses to the Web. Based in Menlo Park, Calif., Informix is the first and only company to integrate e-commerce and business intelligence on a true Internet infrastructure. The company's highly scalable Web engines, together with its personalized content management, real-time analytics and media asset management capabilities, offer customers a unique competitive advantage. For more information, contact the nearest sales office or visit the Web site at www.informix.com.

CONTACT: Informix Public Relations Tel: +1 650 926 6300 e-mail: pressrel@informix.com

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